Increasing Importance of Strategic Management.

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A business that does not have strategy that cannot see the future and this business does not have a direction. Daily, routine works cannot create an appropriate and harmonious goal. The strategy is used for creating an aim with focus, accord and harmony by developing guidance plans, models, positions and perspectives for strategic action (Çevik, 2001, p.309).

Nowadays, organizational structures of businesses change are based on identified strategies. The business structure should make a flexible action which responses quickly external changes with team works and innovator sources possible. The duty environment of a business is identified as an industry in which it carries on their activities. Social environment does not affect business’ activities in short time. It includes long termed, effective powers that have the general structure (Çınar, 2010, p.1).

The development of organizational structures and tendency to business which use demand-oriented production come up to after the Second World War. Newman firstly revealed the importance and the nature of strategy in 1951. These phases continue with the generalization of overall performance models identified by researchers. Today’s strategy aim, theory and instruments are finalized by these studies. In the 1980s, the subject being talked about has become focusing from planning to strategic planning. In that period, to be able to get competitive advantage of aims by identifying and guessing occasions, Porter lead to the development of extensive concept and techniques (Blogcu.com, 2006).

In this direction, conducted studies enable to development of strategy instruments. Researchers discussed that there may be a gap between confessed and targeted strategy in the 1970s and 1980s. They emphasized that different strategy processes can be seen in different businesses and so developing strategy cannot be seen as an easy mechanism design. Rapid change, raising competitive environment, high uncertainty degree have created a necessity for dynamic strategy development and consistently conformance to that change (Çınar, 2010, p.3). Directly, this necessity has increased the importance of strategic management for businesses.

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